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Program Implementation Models

Hatching Hope uses a market systems approach to improve nutrition and economic livelihoods by supporting smallholder poultry farmers to improve production, succeed in markets, and increase demand by promoting the nutritional value of their products. Working across these three areas, Hatching Hope fills gaps, fixes bottlenecks, and uncovers opportunities in local poultry systems.

Every community and marketplace is unique so there is no one-size-fits-all model. Hatching Hope works with communities to co-design customized approaches that prioritize local assets and resources, needs and aspirations, and cultures and preferences.

Hatching Hope looks different everywhere but typically reflects one of five implementation models:

  • Holistic: Activities in all three categories of work are implemented simultaneously. This is the most comprehensive model.
  • Market-Led: Activities support production and market success and are led by people and entities within the poultry supply chain. This model emphasizes connections between smallholder farmers, producer organizations, feed distributors, input suppliers, poultry buyers, financial service providers, consumers, and others within the market system.
  • Income Diversification: Activities support non-poultry farmers to incorporate poultry into their operations as an additional source of income. 
  • Technical Advisory: Activities are primarily consultative and support any of the three categories of work. Consultants are typically Cargill Animal Nutrition and Heifer International experts in poultry or nutrition.
  • Individually Led Activities: These one-time activities use the Hatching Hope toolkit to provide training or promote nutrition. Activities can support any category of work and can be led by any individual, group or organization.

Scroll over the map below to see details about these five implementation models in geographies where Hatching Hope currently operates.